Critical information on where users click

28 Apr 2015

In-Page Analytics allows you to view how customers use your website and can provide interesting data about site layout and usage. To get started, you may want to get a Chrome browser extension and add to your Google Analytics tracking scripts.

When you have installed the extension log into Google Analytics - click on "Behaviour" and then "In-Page Analytics". From your homepage, you can see what links your customers click on. Remember just navigate around your website and In-Page Analytics will display all the corresponding data for that specific page.

It will give you an insight into:

  • Is my site optimised for our website goals?
  • Are my customers engaging with the content I created for them?
  • Are they getting what they are looking for?
  • Are calls to action working?
  • What are the most popular links?
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