Latest News Posted in Strategy

Website relaunch, how to get it right.

So you’ve just re-launched your website, revenue has dropped in fact page views has dropped and your bounce rate is up.

18 Feb 2018

Content Marketing: A Glossary of Terms

Here are some content marketing terms you need to know when talking the talk.

15 Jan 2018

‘See Now, Buy Now’ Catwalk Shows Drive Sales

Designers and retailers tell of their biggest sales days from shoppable catwalk shows.

04 Jan 2018

Content Marketing Essentials

Content Marketing - essentials, tips on how to make an impact in just 30 minutes a day.

13 Nov 2017

Webs' Survey Results

Thank you very much to everyone who took part in our recent research exercise.

15 Apr 2016

Marketing trends to watch in 2016

You may have already made a great start to your 2016 marketing campaigns...

03 Jan 2016

Mobile screen limitations present opportunities.

Smartphones may have small screens and at times poor connectivity but they do present opportunities for brands to streamline content.

21 Apr 2015

Conducting Task Analysis

As part of understanding what your users are looking for on your website you may want to consider task analysis.

08 Mar 2015

Email campaign timing, does access via mobiles and social media impact?

You all know the importance of sending branded emails with relevant content - we fuss over spam filters, subject lines, great offers, calls to action and segmentation...

07 Jan 2015

What if emails aren't optimised for mobile?

According to recent research 41% of Europeans would either close or delete an email not optimised for mobile.

13 Apr 2012

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